Faculty of Business and Information Science, UCSI University
Online published on 7 December, 2018.
This research aims to study about the investment decision in Malaysia and this study focuses on several impacts of online social media towards the investment decision of investors in Malaysia. The hypotheses are tested through the questionnaires distributed to investors in Malaysia, particularly in Klang Valley area. The collected data are analyzed by using Statistical Package for the Social Sciences (SPSS) Software Version 20. The findings supported all hypotheses as proposed, where the p-value and significance value are all less than 0.05. Therefore, it shows that the independent variables including information in online social media, online community's behaviour in online social media and firm's image in online social media have significant impact on the dependent variable which is investment decision. This research aims to contribute to literature for future research on relevant topic that examines the consequences of social network on movement in capital markets.
Online social media, online community, investment decision