1Research Scholar (CM16D001) Dr. M.G.R. Educational And Research Institute University, Declared as deemed to be university, u/s. 3 of the UGC Act, 1958, Maduravoyal, Chennai
2HOD Supervisor, Dr. M.G.R. Educational And Research Institute University, Declared as deemed to be university, u/s. 3 of the UGC Act, 1958, Maduravoyal, Chennai
Online published on 13 December, 2018.
This marketing research was conducted to explore the dominant dimensions of consumer preference towards organic products in Chennai city of Tamil Nadu. The researcher has adopted survey method to gather the responses from the organic consumers through structured questionnaire. The empirical evidences proves that, Eco-Friendly, Price, Health, Environmental Conservation, Adequate Availability of Products, Safety, Chemical Free, Consumer Attitude and Environmental Non-Degradation are the dominant dimensions of consumer preference towards organic products consumption and they are highly correlated to each other.
Organic Products, Preference, Safety, Eco-Friendly and Agriculture
