Effect of affective, normative and continuance commitment on organizational effectiveness

The aim of the present exploratory and empirical research paper was to analyze the role of organizational employee commitment in promoting organizational effectiveness. In this research paper the approach taken is the well-established Meyer and Allen's Three-Component Employee Commitment Model approach¹. The effect of the three components of commitment namely-Affective, Normative and Continuance Commitment is studied on Organizational effectiveness. Literature on the topic offers enough evidence supporting the benefits that organizations have of maintaining a strongly committed workforce. The study was conducted on the employees of the telecommunication sector using a sample size of 266 employees. Primary data for the study was collected through questionnaires, using structured questions to elicit information on the predictor variables of Affective, Normative and Continuance Commitment and response variable of Organizational effectiveness. The three different conceptual components of commitment have different antecedents and different implications for work related behavior^{2, 3}. The predictive model arrived at in this research explains that an increase in any of the three commitments will lead to increase in organizational effectiveness. The final predictive model explained 54.5% of the variability of the response variable of Organizational effectiveness.