1Assist. Prof. Dr. Al-Rafidain University College, Business Management Department Republic of Iraq
2Assist. Prof. Dr. University of Al-Mustansiriya College of Administration and Economics, Republic of Iraq
3Assist. Prof. University of Kufa, College of Administration and Economics, Republic of Iraq
Online published on 9 January, 2019.
After a decade of war, Iraqi government embarks in the strengthening of private firms after years of sanctions. The government of Iraq for the preceding period after the international war and a series of several sanctions that negatively affected medical system focused on the development of the old medical system. Studies show that strategic foresight contributes to the success of organizations. Hence, this study aims to identify the impact of strategic foresight on the success of healthcare marketing in Iraq. A total of 171 respondents collected from private hospitals and clinics. The results revealed that strategic foresight with customer, market, competitive and technology foresight has a positive impact on healthcare marketing.
Iraq Healthcare, Customer Foresight, Market Foresight, Competitive Foresight, Technology Foresight
