Association between exclusive breastfeeding with health belief model in working mothers

Exclusive breastfeeding is important thing to do from the mother to the baby since it could decrease infant mortality rate. Exclusive breastfeeding on work place has been arranged in Indonesian Government Regulation No. 33/2012. Though the company has provided dedicated room for lactation as supporting factor to the achievement of exclusive breastfeeding, yet it only reach 14.25%. This research has objective to find out factors related with exclusive breast feeding practice by Health Belief Model theory. The research is conducted with cross sectional design. Sample size is 78 working women having baby ages 6–12 months. The sample is obtained by simple random sampling technique. The analysis of data correlation is processed by chi square test (α=0, 05) and logistic regression. Research result showed that perception (p=0, 036), parity (p=0, 018), knowledge (p=0, 017), socio culture (p=0, 016), family support (p=0, 006), direct superior support (p=0, 013), and nanny role (p=0, 045) in the relation of exclusive breastfeeding practice on working mother at Garment Company “X”. Result of logistic regression indicate direct superior support is the most influenced variable. Low practice of exclusive breast feeding on working mother at Garment Company “X” is influenced by direct superior support factor. Also the factor of perception, parity, knowledge, socio culture, family support and nanny role.