Creative Economic Strategy Base on Local Wisdom-An Effort in Increasing Global Competitiveness in Malang Raya

The current study aimed to update the data and identify the creative economic characteristics in Malang Raya. Objects of the research were all actors and drivers of the creative economy in Malang Raya, which composed of 16 sub-sectors. The research method used was the analysis of SWOT and IFAS-EFAS. The population and sample were MSMEs engaged in the Creative Economy in Malang Raya. Other studies results showed that the number of Creative Economy actors in Malang were 2, 191 sub-sectors. Of the 16 sub-sectors of creative economy, craft, fashion, and culinary were the most potential sub-sectors to be developed whose the average number of workers was about 1–4 people. Based on IFAS and EFAS analysis, the Creative Economy strategy position in Malang Raya was in Stable Growth Strategy that is a growth required to be pursued in stages based on the priority scale.