Perception of Guest on Green Practices-A Key Analysis to Promote Marketing in Hotel Sector

Past few decades green hotel have become one among the attributes in the selection of hotels. Guests are more concerned about their stay in a hotel with eco friendly practices. The current study guesstimates the perception of hotel guest towards the eco friendly practices in accommodation operations, and in turn its promotion in room sales in hotel sector. A structured questionnaire with three sections covering the profile of the hotel, demographic constituents of the guest, and questions revealing the perception facts of guest about the eco practices in accommodation operation is used to survey the guest staying in hotels located in and around Chennai. The analysis was performed by descriptive statistics and multivariate analysis of variance in Statistical data analysis tool (SPSS, Version 20.0). On the basis of the results, it was analysed that the guest strongly agree that the procedures and practice at accommodation operation department are oriented towards the eco-practices and suggest the hoteliers to include as a marketing tool in promoting the sales percentage.