Investment Decision Factors Influencing the Share Market Investors in Chennai City

In this paper the researcher sharply estimated the investment decision factors responsible for buying and selling the shares in the capital market arena. The research is mainly based on primary data and responses are collected through well framed questionnaire. The researcher used convenient sampling method to collect the responses from the unknown population of market investors. The multivariate statistical tools confirmatory factor analysis and linear multiple regression analysis are applied to validate the whole research. It is found that five factors risk involved, returns gained, safe investment, value increase and share performance are responsible for share market investors investment decision.