1Postdoctoral Fellow, Dept. Key Laboratory of Land Surface Pattern and Simulation, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing, China
2Professor, Dept. Key Laboratory of Land Surface Pattern and Simulation, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing, China
3Professor, Dept. of Hotel Management, Gwangju University, Korea
4Adjunct Professor, Dept. of Airline Service Science, Joongbu University, Korea
*Corresponding author: Tae-Young Cho Adjunct Professor, Dept. of Airline Service Science, Joongbu University, Korea, E-mail: tyc@daun.net
Online published on 21 September, 2018.
The purpose of this study is to investigate relationships between authenticity, tourist experience, tourist satisfaction, and acculturation of World Cultural Heritage for long-term Chinese residents who visited World Heritage Site (Yangdong Folk Village), And to present the importance of tourism as the role to solve cultural conflicts. In order to achieve the purpose, this study taking the Chinese visitors (immigrants, students and other services) who visited the Korean historical village in the world tourism heritage (Yangdong Folk Village) as objects to collect data by using the method of convenience sampling and self-administered questionnaire. The questionnaire was conducted between May 1, 2016 and May 15, 2016 for 23days. A total of 300 questionnaires were distributed and all collected, but 278 copies were used for the analysis except for the unfair responses.
The findings were as follow. First, Authenticity had a positive effect on Tourist experience (.863). Second, Authenticity had a positive effect on Tourist satisfaction with path coefficient, t value of 21.934 (.959). Third, tourist experience had a positive effect on acculturation (.375). Fourth, tourist satisfaction has a positive effect on acculturation (.324).
Authenticity, Tourist Experience, Tourist Satisfaction, Acculturation, world cultural heritage
