1Associate Professor, Department of Real Estate Studies, Semyung University, Jecheon, Chungbuk, Korea
2Assistant Professor, Faculty of Regional Development, Kongju Nat’l Universitiy, Yesan, Chungnam, Korea
*Corresponding author: Jaehwan Kim Assistant Professor, Faculty of Regional Development, Kongju Nat'l Universitiy, Korea, Phone: +82-10-6288-7057, E: jaehwan@kongju.ac.kr
Online published on 21 September, 2018.
This study set out to provide implications for efficient real estate marketing strategies that are needed by brokers to increase their management performance based on the in-depth analysis of various transaction types and sources of real estate information acquisition in the process of real estate transactions between parties.
This study used empirical analysis using frequency, crosstalk, and variance analysis using SPSS 21.0.
The findings show that the potential clients of brokerage were in their middle forties based on the demographic characteristics and analysis results of those who had the experience with real estate transactions.
According to the change of the real estate market centered on the consumer, it is possible to identify the information delivery path to the core demand group and confirm the importance of using it efficiently. It is interpreted as an important result in real estate marketing practice.
Real estate brokerage activity, method of real estate transactions, source of real estate information, management performance of brokerage, acquisition of real estate information, real estate industry
