1Research Scholar, Sathyabama Institute of Science and Technology, Plot No 168, Godavari Street, Thimmavaram Post Chengalpattu, Kanchipuram Dist, Tamilnadu, India
2Associate Professor, Jeppiaar Engineering College & Research Guide, Sathyabama Institute of Science and Technology, 147, Nggo Nagar, Sironmani St, Chengalpattu, Kanchipuram Dist, Tamilnadu, India
JEL Code: D14, D53, G41
The research is to provide an overview on the influence of risk and return attributes an investor considers while making investment decisions in an IPO and how those variables explain the retail investor perception about the IPO. Target respondents for the research were investors who have invested in IPOs listed during the period July 2016 to April 2017 from the cities of Chennai, Bangalore and Hyderabad. A total of 504 samples were drawn through Stratified sampling which was adopted on the basis of average investment Retail investor makes in IPO issues. Respondents were approached through online survey mechanisms. Respondents were influenced by the factors like Information asymmetry, Market attributes, Attitude, Subjective norms and Behavioural Intentions which forms the basis of perception. According to the research ; Recent IPO investment, Source of money for IPO Investment, Reason for choosing IPO investment, Holding Period of an IPO, Alternate investment if a considered IPO is not subscribed and Reason for Avoiding an IPO were the variables significant in influencing Perception of an investor.
Initial Public Offers, Perception, Selection variables, Investment Alternative
