Post-purchase satisfaction of egg customers: a case study

A random sample 103 egg customers was selected from the Institute Marketing Centre and was analyzed for post-purchase satisfaction of egg customers. The analysis of the data revealed that customers tended to be satisfied in respect of store location, product availability, product features and product packaging. Customers were highly/more than satisfied in respect of product quality, price certainty, price reliability and price fairness. Customers also indicated to be satisfied in respect of attitude, behavior, reliability, working skill, knowledge of front line employees and their over all experience of visit was pleasant with high probability of using the services of this store in future also. Nevertheless, attributes those call for immediate improvement were design, space availability in store, ambient conditions and culture of store, availability and packaging of product, training and supervision of front line employees.