A cross section of 32 households from rural area and 85 households from urban area of Bareilly District (UP) selected by adopting multistage stratified random sampling procedure were analyzed for their functional relationship between consumption/expenditure of eggs and total expenditure (proxy to income). It was observed that independent variable (income) explained more of the variation in either cases (quantity versus total expenditure and value versus total expenditure) in urban area than in rural area. Various elasticity estimates for egg suggested that egg is an item of luxury in rural area and conventional necessity in urban area. The difference in consumption/expenditure pattern for eggs for different sectors recommended the launching of education and income generation programmes to boost the egg consumption and augment the size of egg market.
Egg consumption, expenditure, Engel function, elasticity