Egg retailing strategies based on consumer preferences

Consumer preference analysis is an essential input for improving efficiency of retailing. A random sample of 103 egg consumers was selected and consumers’ preferences in respect of eggs (the product) and purchasing of egg (purchasing process) were analyzed. Inventory building in respect of chicken eggs, sorting of eggs with respect to fresh/stored, Desi/Farm, colour (Brown/White), size (Large/Medium) stretching of retailing hours transactions in cash and both by count and by weight could be some of retailing strategies based on consumer preferences. Further, producers own retail stores and automatic vending machines might enhance consumer satisfaction. However, cost considerations may be given highest priority while arranging additional services for customers in view of customers’ reluctance to pay for each additional service.