1Department of Veterinary and Animal Husbandry Extension Education, Veterinary College and Research Institute, Namakkal-637002, India
Babyusha, R., Sakthivel, K.M., Narmatha, N. and Uma, V 2020. Current scenario of commercial desi bird venture in Namakkal district of Tamil Nadu. Indian Journal of Poultry Science, 55(1): 79–83.
A study was undertaken with the obj ective of assessing the current scenario of commercial desi bird venture in Namakkal district of Tamil Nadu. A total of 60 farmers involved in commercial desi bird venture and 30 backyard poultry farmers constituted the sample for the study. The findings of the study revealed that majority of the commercial desi bird farmers were male, educated, large farmers and belonged to high income group compared to backyard poultry farmers. Better participation of youth was noticed in commercial desi bird venture. The study also revealed that the respondents of commercial desi bird venture differ significantly from backyard poultry farmers with respect to age, gender, educational status, land holding, annual family income, experience in backyard poultry farming, flock size, poultry breed, sources of chick, purpose of rearing, mass media exposure, attitude towards commercial desi bird venture and entrepreneurial behaviour. These characteristics need to be considered while formulating extension programmes for development of commercial desi bird venture.
Commercial, Desi bird, Backyard poultry, Socio-economic
