Assistant Professor, Mass Communication, Telangana University, Dichpally, Nizamabad, Andhra Pradesh, India, Pin: 503 322
Online published on 14 November, 2013.
Acquired Immune Deficiency Syndrome or acquired immunodeficiency syndrome (AIDS) is a disease of human immune system caused by the human immunodeficiency virus (HIV). AIDS is pandemic is a major challenge to development. It is recognized worldwide as one of biggest fatal diseases. It has serious direct and indirect adverse effects on communities. The HIV/AIDS pandemic leads to loss of human capacity. It reduces productive time when caring for family and attending funerals. It also leads to poverty due to diversion of funds for medical expenses, sick leaves, and funeral costs. The nature of the pandemic has made international and national organisations to declare it a disaster that requires urgent action to reduce the magnitude of its effects. Many countries, including India, have developed national strategic frameworks to control the pandemic. The formulation and adoption of the National AIDS Control Programme (NACP) in India, under the Ministry of Health, to coordinate the efforts to combat the spread of HIV/AIDS is one of such strategies. This paper examines the strategies and preventive measures adopted by the Indian government as well as NGO's and the most effective communication tool… the media. The methodology of the paper is descriptive and explorative nature.
HIV/AIDS, stigma, discrimination, prevention, control, epidemiology