*Associate Professor, Department of Management Studies, R.M.K. Engineering College, Kaveraipettai
**Assistant Professor, Department of Management Studies, Aalim Muhammed Salegh College of Engineering, Avadi-Iaf, Chennai - 600 055
Online published on 14 November, 2013.
An attempt is made to find out the adoption process of innovation. It provides scope for the evaluation of individual interest in innovativeness. Different variables of innovativeness like personal variables, product variables and communication flow are thoroughly examined. The analysis is carried out to evaluate different stages involved in the adoption of a new product. The individual of innovators and non-innovators in innovativeness are also examined.
Innovators, Non – innovators, Adoption process, Innovativeness, Communication variables
