Role of SME's in internationalisation of Andhra Pradesh handloom industry

Globally, India is the second largest producer of cotton, cellulosic fibre and silk. India is highly renowned for its handloom products. Every state in India asserts its ethnicity and heritage through their handlooms. Promoting handloom sector will inevitably lead to a powerful textile industry. The purpose of this paper is to understand the challenges faced by Andhra Pradesh handloom industry and the latest trends adopted by the weaving community and Government of Andhra Pradesh to overcome those challenges. This paper also addresses the present scenario of the handloom industry in Andhra Pradesh and focuses on the framework of the internationalization process of the SMEs. Outcome of this research demonstrates various measures that are to be taken by weavers, consumers and the Government to develop handloom sector.