Morale, welfare measures, job satisfaction: the key mantras for gaining competitive edge

Today most of the theorist has emphasized the importance of human resource as single most important factors for sustaining competitive edge. Morale is considered to be the main element in the mental phenomenon driving performance in the organization. Employee welfare relates to all the benefits which are provided by the organization to provide comfort. In today era welfare facilities are necessity for an organization to have sustainable, efficient and satisfied workforce. This paper seeks to investigate the role played by welfare practices in the process of motivating Employees. The study explored three prominent factors like communication for determining satisfaction. The paper attempt to answer various questions like is there any relationship between morale and welfare measures. Is there any association between employee welfare measures and satisfaction? Is there any association between employee job satisfaction and employee morale? The study also explored the relationship between longevity ie tenure of an employee and job satisfaction.. The study was conducted in Behr India Ltd which is a joint venture between Behr GMBH& Co kg Stuggart & Ananad Automotive Industry incorporated since 1997.Its one of the leading manufacturers and suppliers of equipment for passenger and commercial vehicle and leading name in providing world class welfare amenities. The findings supported the notion that a relationship exist between employee morale and job satisfaction and so between the welfare measures and satisfaction The findings also revealed that the hypothesized relationship between the longevity of the job and job satisfaction cannot be hold true.