Distant participation is a reasonable strategy – A comparative study based on FM channels in Pune

With the advent of globalization there has been a notable change in the level of participation of different organizations through different sectors in our economy. The changed scenario was much more revolutionary in terms of products offered, products differentiation, adaptability, intensity of competition, etc. There were new product offerings by the participants in terms of various dimensions considering various points of reference. Simultaneously, organizations representing two different periods were on the same platform. The divide was widening considering the pace of development and innovation that the new entrants were following. Majority of participants were adapting to the changed scenario, however old participants were bit lethargic in their approach. The changed norms which evolved from the new participants became the new dictate for the market. There was a pattern shift. With the realm of such changes the old participant/s has/have not adapted drastic change dictated by the market. On the other hand the changed circumstances provided a homogenous ground where the new entrants found it difficult to differentiate themselves with others.

There are few examples that we can cite of some organizations such as Doordarshan, Vivid bharti etc. These organizations have not changed. The study was based on whether the changed scenarios have really held back consumer perception for Vivid bharti. It will also help to understand whether taciturn participation is reasonable strategy for organizations. A structured sample survey was undertaken in Pune where in 31 respondents have been surveyed. The findings clearly state that Vividh bharti clearly stands tall as compare to other FM channels. The consumers have expressed the opinion about their preference for the vividh bharti due to its distinctness which was portrait through its distant strategy in the radio industry.