Cross cultural counterfeit characteristics and anti-counterfeit strategy

The main purpose of this research is to know the cross cultural counterfeit characteristics and find out an effective anti-counterfeit strategy. The authors conducted five different studies with two respondents groups from two countries, South Korea as Developed country and Bangladesh as an under-developed country. First study tried to find out the answer of why consumers buy counterfeit product and results show that Low price, almost same quality, Availability and Short term consumption habit were the main reason. Second study related with what type of products counterfeited; results show that in Bangladesh, nationally popular brand were most targeted by the counterfeiter but in Korea global famous branded were targeted. Third study associated with what are the reasons of counterfeiting according to retailers, and paired t-test and mean value show there were some differences, retailers from Bangladesh said that lack of consumer consciousness and lack of implementation of law were the main reasons but most of the retailers from both countries were believe that higher margin for retailers and low price for consumers were the main reason. Fourth study related with the consumers overall perception, paired t-test and mean value show that Bangladeshi consumers were believed that, while purchasing they were not sure whether counterfeit or not and seller hide about counterfeits, on the other hand Korean consumers were not agreed that, and most of the consumers from Korea feel good purchasing counterfeit product but fewer consumers from Bangladesh feel good. Fifth study tried to find out an effective anti-counterfeit strategy.