Department of Business Administration, Ahmadu Bello University, Zaria
Online published on 21 November, 2013.
Man constantly lives under the fear of uncertainty that one or more of the hazards of everyday living will sooner or later befall him and cause some financial losses. According to every one's position in the community, the loss may be small or very large. There is no doubt that majority of Nigerians are timid and lukewarm about taking insurance policies. Only policies which must be obtain as enshrine by government regulations are common. It is on view of trying to diagnose the northern perspective of insurance that give rise to these study. The basic methodology used is interview research method as well as person to person contacts met individuals belonging to various strata of the society. This study therefore, seeks to find out how to improve the relationship between the potential insuring community and the insurer, to better ways of improving the business and their relationship. The researcher discovered that a major restraint which also influences the people on the concept of insurance is the premium charged.
