International Journal of Physical and Social Sciences
  • Year: 2013
  • Volume: 3
  • Issue: 12

Impact of Mimicry of Politicians in Pakistani television Comedy shows on political perception of Audience

  • Author:
  • Zahid Yousaf, Faiza Bajwa
  • Total Page Count: 18
  • Page Number: 1 to 18

Centre for Media and Communication Studies, University of Gujrat, Post code- 50700, Gujrat, Punjab, Pakistan

Online published on 15 February, 2014.

Abstract

The present study Impact of Mimicry of Politicians in Pakistani television Comedy Shows on Perception of Audience is focused to check the impact of the mimicry shows on Pakistani TV channels as the media industry is growing faster in Pakistan and the number of consumers are also increasing day by day. The survey method is used for this study and the students from University of Gujrat, Pakistan were asked regarding the mimicry of the politicians in Pakistan. The cultivation and the uses and gratification theories are used in this study to know that how these shows are cultivating the minds of the people and how they gratify themselves after watching these shows on TV. The results show that effects of media on political perception of viewers are very strong. The political comedy shows have the essence of humor, entertainment as well as information. The audience prefers watching these programs to satisfy their all needs of watching television, particularly, entertainment.