Qualitative analysis on gender wise behaviors of cold drink consumers’ in Kathmandu valley

In Kathmandu, lifestyles of people are quite influenced by cultural values and modernity. Therefore, the purchasing and consuming habits of people of Kathmandu are strongly advanced than those who are living in other towns of Hills and Terai. Most of the consumers of Kathmandu valley have the good knowledge about the all types of cold drink items. This paper tries to explain the preference of cold drink by male and female on the basis of factors that leads to them to realize their needs and choice process of brands.