Consumer perception towards unpacked milk

Unpacked milk has been traditionally the most used milk by the households. With the introduction of packed and powder milk and the improvement and standardization in handling and packaging of packed milk has lead to shift of consumer preferences from unpacked milk to packed or powder milk. Perception of consumers about unpacked milk is changing because of a number of underlying reasons. This research is a systematic effort to assess the validity of such reasons in forming consumer perception about unpacked milk. The research findings and conclusions are as follows.