Working of resorts – A study with reference to sterling Swamimalai resorts

Tourism has emerged as an instrument for employment generation, poverty alleviation and sustainable human development. Tourism today is one of the world's fastest growing industries. It earns money and attracts international travellers. Foreign exchange earnings from tourism gradually increased. It has become the second largest earner after gem and jewellery and readymade garments. The resort industry is witnessing a boom all over the world mainly due to improvement in transport sector and also due to rise in the business field. A lot of international and national chain resorts come up, such as hill resorts, beach resorts, sterling resorts etc. They have established their chain resorts all over the world. In this paper an attempt is made to analyse tourist arrival and utilising the services offered by the Sterling Swamimalai resort in Thanjavur district of Tamilnadu.