TV, youths, and social mobility in Iran provinces

This research aims to show how Iranian TV channels (IRIB-STCPLS¹ and STCPPL²) shape Iranian youths to social mobility. In this research, the sample size is 1068 young people; the samples done by stratified random sampling method in 30 Iran provinces, and the data collected by the questionnaire, and also analyzed by descriptive and analytic methods through SPSS. In cultivation theory, there are four main assumptions, first, television is essentially and fundamentally different from other mass media, second, it shapes the way our society, third, television reaches people on average more than seven hours a day, fourth, TV effects is limited and the size of an effect is far less critical than the direction of its steady contribution. The research findings show; both IRIB–STCPLS and STCPLS are essentially and fundamentally different from other mass media in Iran. Both IRIB–STCPLS and especially STCPLS have the more prominent role for doing Iranian youths’ social mobility than other mass media. IRIB–STCPLS persuade youths to horizontal mobility, and STCPLS push youths to higher social classes as vertical social mobility. That is, STCPLS are accessibility, availability and have better programs than the one.