Factors influencing modal choice of intercity bus service transport on Accra-TAKORADI route, Ghana

The study sought to find out factors influencing modal choice on Accra-Takoradi route. This was achieved with the use of methodological triangulation approach not only involving qualitative and quantitative methodology but other sources of data collection such as questionnaire administration, in-depth interviews, and observations. The analysis began with the socio-economic and travel characteristics of respondents as to indicate which of these socio-economic and travel characteristics predominates in the study area. More so, the results of socio-economic, travel characteristics and reasons were cross tabulated with modal choice on the route. The significant relationship between respondents’ socio-economic, travel characteristics and reasons with modal choice was ascertained by using Pearson's chi-square test.