International Journal of Physical and Social Sciences

This paper proposes a contingent valuation of the value of the apple orchards landscape in the Governorate of Kasserine; we are interested especially in the landscape of the region of Sbiba (the 1^st producer of apples with 45% of regional production). Survey was conducted on a sample of 100 people; willingness to pay (WTP) was revealed on the basis of creating an agricultural mutual to maintain and develop the apple orchards space. Attributes selected correspond to the degree of citizens’ attachment to this crop (the origin of the product, terroir …), But also the willingness to pay may varies depending on the socioeconomic characteristics of the interviewees. We have evaluated the factors that increase the probability of giving a positive willingness to pay. Our results show that landscape amenities sought by respondents differ. In the first scenario, only the standard of living encourages the questioned to participate, whereas, in the second, an appreciation of the project and the not trade value of the apple orchards crops can be also envisaged.