Autoethnography approach towards Collaboration in the Entrepreneurship Education

This paper explored the journey on collaborating with external partner in entrepreneurship context at a private higher education institution in Malaysia in the first year. By reviewing theory, (mis) fit of the business opportunities were found and presented. The initial collaboration was suggested as a mean of gaining access to the global entrepreneurial platforms and visibility of the institution on the entrepreneurship education. This study also suggested thatentrepreneurial learning gained by 354 first-year respondents was very strong. Network and training opportunities provided by the external partner could emerge and become the preferred choice of the respondents with business sustainability necessary for a successful evaluation and exploitation process.