The effects of anti-dengue media campaign of government of Punjab: A case study of Lodhran city

Media has plying a vital role in the every aspect of life. It is also affected every walk of life in all over the world. The study “The Effects of Anti-dengue Media Campaign of Government of Punjab: A Case Study of Lodhran city” conducted to determine the level of awareness of the provincial government anti-dengue campaign on the citizens of the Lodhran, South Punjab, Pakistan. The study also analyzed to find out the understanding of the residents of Lodhran about the cause, preventions and identification of dengue disease. For this study a questionnaire compressing eleven questions was distributed among 300 respondents in district Lodhran to find out results. The results proved the residents of the Lodhran know the cause, prevention and identification of the dengue fever. The study also reveals that the anti-dengue media campaign of the government of Punjab successes due to the use of Television that is the effective source of information.

The study supports the theoretical framework of “Social learning Theory” that emphasized on the importance of observing and modeling the behaviors attitudes and emotional reactions of others.