A strategy to ensuring that the development of tourism in cape coast metropolis over the next 10–15 years is based on competitiveness, environmental, social, cultural and economic sustainability

This paperattempts to propose, justify and defend a strategy for a tourist destination called Cape Coast in the Central Region of Ghana. The strategy would propose for ensuring that the development of tourism in Ghana over the next 10–15 years is based on competitiveness, environmental, social, cultural and economic sustainability.In order to understand what tourism sustainability is,the discussion commences by looking at the complex nature of the following terms: tourist destination, strategy, development of tourism, competitiveness, environmental, social, cultural and economic sustainability.The discussion goes on to examine the fact file of Cape Coast in the Central Region of Ghana- as the chosen destination. Forms of sustainable tourism are also discussedtogether with a strategy for developing tourism in Cape Coast also discussed using Ghana‘s Integrated Tourism Development Approach. An action plan for the strategy is offered with conclusion and recommendation drawn out of the strategy for ensuring sustainable tourism development in Cape Coast