*(NET, Economics), Doctoral candidate, Department Of RPEG, Barkatullah University (BU), Bhopal
**Secretary, Madhya Pradesh Economic Association (MPEA)
***Professor Economics, Govt. Hamidia College of Arts And Commerce, Bhopal
Online published on 19 August, 2014.
Ever since Indian economy was opened up for foreign participation it has undergone tremendous structural changes and so has the policy policy framework. Indian retail sector too has evolved over the years and has a notable contribution to the economic framework, still it has remained grossly underdeveloped as over 94% of it is still falls under the unorganized sector. The recent policy decision of further liberalizing the retail sector is likely to come handy in the wake of changing consumer taste. The objective of this paper is to provide an over view of the Indian retail system (referred to as The Retail India) and discuss its fundamental aspects like structure, market extent, potential, employability etc besides looking into the changing nature of Indian consumerism. An effort has been made to highlight the emerging challenges facing the retail sector. The purposes of this research being more of an exploratory nature, relevant data pertaining to the past decade has been taken into consideration.