Crisis Management Plan for the Jordanian tourism industry (CMP): Evaluation and Assessment

This study evaluates the Crisis Management Plan (CMP) for the Jordanian tourism industry, based upon opinions of managers and policy makers in the Jordanian tourism industry. The study focuses upon those outcomes of the evaluation process that provide additional insights into the details of tourism crisis management. These insights provide a foundation for elaborating on, and refining, the CMP for the Jordanian tourism industry. The study involves an overview of the methodological issues relating to the evaluation process together with its criteria. The Crisis Management Plan (CMP) for Jordanian tourism industry is also presented. Positive and negative views of managers and policy makers within the industry about this plan are also presented.

The result of this study suggests that although the CMP for the Jordanian tourism industry involves responses and reactions of managers and policy makers in terms of one-off events, a strategic marketing approach to deal with the negative impact of the ongoing political crises in the Middle East should be identified by introducing a marketing and promotional approach for improving Jordan's image as a truly safe destination for tourists and for repairing image during and after a negative occurrence.