Social media are contemporary computer-based learning tools which offer applicable up to date knowledge and skills whenever needed. This contributes beneficial or detrimental to academics depending upon students’ plight. Nowadays, students are engrossed in social media using different digital devices and search engines. Accessing social media becomes inseparable to the lives of college students. This study is to ascertain the influence of social media to the academic performance of senior college students in the state college of Zamboanga del Sur. A pilot tested structured checklist was used as a tool for gathering the necessary data. Statistical Package for Social Sciences (SPSS) was used for data treatment. The results show that majority of the respondents were on the high level of academic performance, preferred Facebook and Google search engineusing their cell phones in doing net visits. They were highly and considerably engaged in networking activities like communicating family members and old and new friends, searching reliable information for academic purposes,and having fun or entertainment. There is a high positive correlation on the impact of social media to senior students’ academic performance. Thus, technology integration in the academic activities gears towards holistic development of students.
Academic performance, search engines, social media, social network
