1Teaching Assistant, Department of Journalism and New Media Studies, Davangere University, Davangere, Karnataka
2Teaching Assistant, Department of Sociology, Davangere University, Davangere, Karnataka
Online published on 30 December, 2015.
Social media and public awareness campaign have been closely connected with each other. The advance of the social media changed the life style of the people. People are now spending more time on social media than watching television. Social media is undisputedly an extraordinary method of reaching the large number of people and grasping their attention.
Now a day's social media has become the universal denominator of creating public awareness, opinions and ideas for youth. The younger generation of the country using the social media as an instrument for various purposes. In this digital age our young people spending more and more time on the internet. They are using the social media as an effective
Instrument in public awareness campaigns. In instances such as Breast cancer awareness, It gets better project (awareness regarding gay teenage boys committing suicide), Mom with love (raising support for mothers), Twitter kids (safe home for children) and Living with HIV awareness campaigns are best example for utilising the social media in a positive way.
The study is an attempt to see how social media playing a vital role in various public awareness campaigns. The increasingly growing networks of social networking sites have afforded a good way for public awareness campaigns. Social media became the new weapon for youths to change the social structure in all over the world.
Living with HIV and Aids campaign is the best example for achievement of social media and younger generation. Through using the social media USA is success in educate people about the virus and to generate the support for promotion. So, social media is the backbone of public awareness campaign to reach the masses. In today's scenario social media become very essential to realize about certain goals in public awareness campaign.
In a young nation like India social media has revolutionized the public awareness campaigns. It encourages youngsters to actively involved in discuss the social issues of country. Social media is a mouth piece of youths to change the face of society. Through this study we analyze the specific public awareness campaigns that reveal the crucial responsibility in changing the mindset of the people towards the social development.
