Recent facets of consumer swiching behaviour of shampoo brands-an exploratory research on consumers in Tiruppur district

Consumers are the ultimate destination of any products or services. The study of these individuals, groups, or organizations is what we call Consumer behavior. Since, they are the ultimate end users of any product or services, thus, the success of any organization depends upon the satisfaction of the consumers, if not they will switch to other brands. Due to this reason, the satisfaction of the consumers becomes priority for any organizations. For satisfying the consumers, one has to know about what consumer buy, why they buy it, when they buy it, how and how often they buy it and what made them to switch to other brands. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. The present paper is an attempt to study the shampoo buying patterns among the individuals. The study also examines the various factors which influence the consumers to buy a shampoo of particular brand and reasons for their switching to other brands.