Problems and prospects of start-ups in Kerala - A study with special reference to Cochin startup village

Start-up's and Start-up Villages are playing a prominent role in the field of value creation and value addition where the villages act as an Incubator- Facilitating, Generating, Developing and Promoting of Entrepreneurship Culture. A Nation where the youth comprises of major composition, it is the next generation for the world. If proper basements are provided they could tend to create high tech value added product for the upcoming global consumers.

The current study has been undertaken to know the prospects and problems of Start-ups in Kerala with special reference to Cochin Start-up village.

For the purpose of study,30 respondents were selected as samples by adopting convenience sampling method. Analysis was done via statistical software 17.0.independent sample t -test and rank test were used.

The data analysis revealed the majority of the start -ups were incorporated by male dominance showing high gender disparity, incorporations were done in corporate form of which majority were registered to female. The majority of the start-ups were engaged in B2B business, with education backing from science discipline, it took nearly one year for companies to come up with a feasible product market fit, though modern source of favourable funding schemes were available Start -ups mainly depended on own fund, start-ups gave prominent importance to service they deal with and the major problem faced by the start-ups are lack of Return Over Time and Fund Deployed, Poor Mentoring, Poor Product Market Fit with least problems with funding and Infrastructure.

“Service” was the main motto behind the start ups as it was ranked as first followed by Economic gain, Social progress, and National importance and prefers least for Ecological aspect. The major problem faced by the start-ups are lack of Return Over Time and Fund Deployed, Poor Mentoring, Poor Product Market Fit with least problems with funding and Infrastructure.