Nowadays, popularity of online shopping has been rising rapidly among customers and it is becoming part of their lifestyle. This paper examines the consumer's preference towards in-store shopping and online shopping. It tells how the modern world is switching its shopping pattern from tradition offline mode to the growing online modes. It analysis across the product categories and shows consumers differences in respect of risk, price search intensions, evaluation effort and waiting time between online and offline channels which have significant impact on their tendency of switching from offline mode to the online mode. There are number of factors which influence the consumer to go online in respect of the in- store shopping. With the growth in IT sector internet users are increasing day by day which eventually is increasing the preference for online shopping. The increasing facilities and services of online shopping have move itself far ahead of traditional in-store shopping.
Online shopping sites, In-store shopping, Preference
