Status of print media coverage in different phasesof IPL, 2014

Media is an instrumental in bringing social and political changes in our society. It is essential in creating public interest and to satisfy that by providing information of the various sport events through direct telecast and through the literature and photo in the daily newspaper. It is very essential to the media provider to know the print media coverage in the newspaper and fix the different promotional strategy considering business and merchandising. In the present study, the researcher made an attempt to study the overview of the coverage of print media about the T-20 cricket, 2014 considering two newspaper ‘the Anandabazar Patrika’ and ‘the Telegraph’. The row and column wise areas of coverage of Cricket in the Anandabazar Patrika and the Telegraph during the period of T20 Cricket championship from 9^thApril to 29^th April, 2014 were measured by using a simple scale and these areas were then added to fulfill the purpose of the study. The total area of coverage in The Telegraph, during IPL T-20, 2014, revealed that the coverage (33.01 m²) was greater than the coverage (16.56 m²) in the Anandabazar Patrica. In case of photo also the coverage of the Telegraph (8.79 m²) was greater than the coverage in the Anandabazar Patrica (6.03m²). In case of Literature the coverage of the Telegraph (21.65 m²) was much more than the AnandabazarPatrica (7.97 m²). The coverage of the Telegraph considering the celebrity and Controversy were almost same with the coverage of the Anandabazar Patrica.