A Study on Viewer's Behavior-Best Time to Air Television Commercials

The size of audience for advertisements shown on television is a matter of vital concern both to television companies and to advertisers. Advertising is one of the four components in promotion mix and has been considered an important tool by firms directing persuasive communication to potential buyers. Its purpose is to enhance buyers’ response to the products or services offered by the firm, thus increasing its profitability. Advertising play an important role in human daily life especially in globalization age.