* Assistant Professor, Amity Institute of Behaviour and Allied Sciences, Amity University, Haryana
** Student, Amity Institute of Behaviour and Allied Sciences, Amity University, Haryana
Online published on 25 October, 2016.
Personality is the combination of characteristics or qualities that forms an individual's distinctive characteristics. Likewise it may turn out that a person's choice could shed light on one's personality too. The research is conducted to find individual preference for different flavored chips in relation to the personality trait. The study is done on 100 University students of the age 17–23 years. The study is done to see if personality would predict one's choice for different flavored chips. The results show that individual with the personality trait ‘openness to experience’ has preference for Classic Salted chips.
personality, flavored chips
