The make in India campaign is an initiative, which was launched by prime minister of India on 25th September 2014. To accelerate the movement, various schemes have been launched by the Government till the end of year 2016. Demonetization is one of them. It is a bold move initiated on 8th November 2016, to fight against corruption, curbing black money and fake notes hawala and many other issues affecting the country.
However, it became short-term pain but long-term gain for e-business. The aim of demonetization is to make the country a strong cashless economy and to remove the parallel untaxed and unaccounted economy. The objective behind the study is to discuss about the importance of demonetization in India, opportunities, and challenges in front of the e-commerce.
Demonetization, cashless, economy, e-commerce, e-marketers, transaction
