The Effects of Problem-Based Learning on knowledge of Global Marketing among Postgraduate Students

This study was an attempt to enhance knowledge of global marketing among MBA students at a public university in Malaysia. To do so, problem-based learning (PBL) was implemented at the experimental group with 25 participants and the conventional teaching approach at the faculty was used with the control group learners (n=24). To correctly implement PBL, the model used by Hmelo-Silver (2004) was used. The treatment lasted for 12 sessions. In general, 5 concepts in global marketing were targeted in the treatment phase of the study. The comparison of the posttest results through independent samples t-test showed that PBL can have a significant positive effect on enhancing knowledge of global marketing among the postgraduate students. This study has pedagogical implications for lecturers, curriculum designers, and content developers in the field.