Introduction to Women Entrepreneurship: A Comparative Study of Approaches to Work-Life Balance of Women Entrepreneurs

Many changes in social, economical, technological have pushed the changes in social and family structure. In last few decades women has made significant progress. With the advent of women empowerment and changes in socio-cultural aspects today, women have proved their strength of managerial and entrepreneurial skills. However, in the present socio-cultural system they find it difficult to balance their work and life roles. The objective of this study is to understand various issues related to the Work-Life Balance of these women entrepreneurs.

The present research have attempted to assess the principle of bi-directionality within the typology of work-life balance which are combined into the total experience of conflict & enhancement, thus understanding the challenges faced by Women Entrepreneurs in balancing Work and life roles. The prevalence of the different balance types among women entrepreneurs has been studied and thus comparison of different approaches to balance work-life.

Here, the researcher has opted for convenient, non-probability, homogeneous sample of 41 women entrepreneurs, engaged in various trading and small services related business activities such as matching centers, dyeing, fashion-designing, ready-made-garment trading, tuition-teaching, beauty-parlors, variety shops, catering services, cloth-washers and dry-cleaners etc. Data revealed that, women entrepreneurs are able to balance and found that, prevalence of beneficial work-life balance is higher among the sample women entrepreneurs. This suggests that beneficial and active type of work-life balance enhances the positivity of handling the work-life conflict.