SWOT Analysis of State Road Transport Undertakings-A Case Study of UPSRTC

The word SWOT is derived from the four words: Strengths, Weaknesses, Opportunities and Threats. This paper discusses the application of SWOT analysis as the analytical tool to measure performance and future prospective of the State Road Transport Undertakings (SRTUs) with special reference to Uttar Pradesh State Road Transport Corporation (UPSRTC). UPSRTC, being a government undertaking working for providing transport services in the state of Uttar Pradesh. It was incurring losses for more than three years. Hence it is of great importance to know the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Corporation, which help in improving the performance of the Corporation. The study is divided into two phases: the first phase analyse the performance of the UPSRTC. The second phase discusses the application of SWOT analysis on the working of the SRTUs and UPSRTC specifically.