A comparative study of zomato and foodpanda as food networking start-ups in the Indian market

The study “Comparative study of Zomato and Food panda as food network start-ups in the Indian market” aims at understanding the impact of strategies followed by Zomato and Foodpanda on the users and analysing the grade of acceptance of food networking start-ups by the Indian market. Food networking startups embrace strategies to provide an important service to the people-which is, finding and delivering food/Zomato and FoodPanda are India's leading food network startups. During the study, in order to get the primary data the researchers prepared a questionnaire of 20 questions and carried out a survey with 100 respondents residing in Pune. The first finding of the paper is that, majority of the users of the online portals are of the age group 25–30 and belong to the working class. Secondly, Zomato is more popular than Foodpanda in features such as user interface and visual appearence. Lastly, majority of the respondents feel that there is scope for further growth of food networking start-ups in India. The study is beneficial to the society since people have shown evident interest in the contribution of food networking startups, considering the recent significant growth of the sector and the manner in which they have made a part of their life easier.