Media and its role towards women: a feminist perspective

In this modern era, everybody is intimate with the word Media. It is a technically fashionable word. The term is widely used as a short hand for ‘Mass Media'. Media is comprised of Print and Electronic which are composed of the Radio, Television, Films, Internet, Newspaper, Magazines, journals and books etc. Conceptually, the mass media are the technological agencies and corporate organizations which are engaged in the creation, selection, processing and distribution of messages among the people. As a logical connotation, the mass media deal with the day to day problems and effect the human in general and a nation in particular. It contributes towards the emergence of mass society and mass culture.