The handicraft of Phulkari is a blend of creativity, colour and skill. Daughters from every house of the Punjab women were made proficient in the embroidery as she transformed into a beautiful women. With the predominance of westernisation the traditional craft has witnessed disappearance. An amalgam of tradition and modernity has been tried to figure out for the present day consumer without any compromise with quality. This has been implemented through development of fashion articles made using Phulkari work. The preferences of the female prospective consumers were taken to have a clear view of knowledge of consumer taste and create customer amazement for the traditional craft in a new avatar.
Traditional Embroidery, Phulkari, Fashion Articles, Computer Aided Designing, Consumer Preferences
