E-chopal - an appreciable example of CSR

CSR has come a long way in India. the corporate have exhibited their capabilities to make an remarkable difference in the society and hence took initiatives to improve quality of life. CSR as part of a continuing process of building long-term value has achieved great heights in the eyes of all. Now, whatever a company do, helps improve the goodwill of company and encourage customers and other stakeholders to stay involved with it.

So, CSR has become an integral part of corporate strategy. Specific policies, strategies and goals are made by the specially designed CSR team for CSR programs and set aside budgets to support them. For fulfilling its CSR obligations, ITC has introduced ‘E-Choupal’, a scheme for farmers. E-choupal, a digital revolution is reshaping the lives of farmers in remote Indian villages. This paper tries to identify the after effects e-Choupal by ITC and how this initiative has helped the company in its progress.